Bedell Trust is now doing business under the new name "Ocorian."
Chief Executive Officer Nick Cawley said the time was right to revitalise the company's corporate identity and says there's much more to it than a simple name change and new logo.
Commenting on the launch of the new brand, Mr Cawley explained: "Through the sustained growth and diversification of our business we recognised the time was right to revitalise our corporate identity. Building upon our strong heritage, reputation and capabilities, the launch of our new brand is another exciting step in the evolution of our business.
"This is much more than a simple name change and logo makeover, indeed over a number of months we have been rigorously engaged with defining who we are and what we need to be in order to further enable the success of our clients. While our new brand represents a number of fundamental principles, we recognise that our clients need us to be reliable and adaptable and this is at the very core of our new identity.
"Ocorian is an independent global financial services business providing outsourced administration, fiduciary and accounting services. Over our 45 year history we have built an enviable reputation for consistently meeting our client's needs and objectives. Our core focus is investing in long-term relationships with both our clients and their advisers and to provide tailored and flexible director-led administration services. Our teams have deep expertise across the markets and jurisdictions in which we operate and we have developed unique and robust processes supported by our market leading technology and compliance platforms."
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