50-year-old wine cellar embraces e-commerce

Monday 03 December 2018

A half century-old local wine cellar has embraced the digital age by allowing customers to pour over their collection online.

Gorey Wine Cellar, which was opened in 1968, has launched an e-commerce website, allowing customers to search its 500 wines by grape, country, region, colour, price or producer.

It will be updated on a weekly basis with new product launches, upcoming events, tastings and offers.

It also includes an online messaging feature, where owner Matt Barnes can be asked wine-related questions.

He commented: “I recognise that some of my customers like the ease of ordering their wine online, which is why I am very excited to announce the launch of my new website, which has been designed with the customer in mind.

"I see the site as an extension rather than a replacement of the personalised service you get from shopping direct at the Cellar. Whilst the site provides an online messaging service whereby they can ask me any wine-related questions, I would still encourage my customers to then come in store to learn more about the products on offer and to try something a little different.”