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Jersey Pearl has opened its first jewellery unit at World Duty Free, allowing shoppers to buy from an iconic local business before leaving the island.
The new airport unit stocks over 36 pieces of jewellery ranging from "well-loved classics to stylish favourites", Jersey Pearl said.
These are ethically-sourced and carbon-neutral, and sold in plastic-free packaging.
Pictured: The new Jersey Pearl airport unit stocks over 36 pieces of jewellery ranging from "well-loved classics to stylish favourites".
Jersey Pearl Managing Director Mike Taylor said the business was celebrating "an exciting time" with "a busy successful summer" and a café renovation almost finished.
He added: "[We] have lots of activities and new launches planned for 2025. Plus, we have just launched this new retail unit in the World Duty Free store at the airport, that will redefine the way people shop for pearl jewellery when travelling.
"We love delighting people with new ideas and experiences, which is why we jumped at the chance to create the first ever ‘choose your own jewellery’ system in the luxury travel retail market.
"We can’t wait to roll it out to even more airports!"
Pictured: The products are ethically-sourced and carbon-neutral, and sold in plastic-free packaging.
Kelly Leslie-Jones, Commercial Category Manger at Avolta – which manages World Duty Free – said they were "proud to have introduced a local brand", adding that this would bring "beautiful gifts and memorable keepsakes" and support local businesses.
She said Jersey Pearl "embodies a sense of place".
"Through this initiative, we are able to connect travellers to the unique spirit of Jersey, fostering a deeper connection to the island, while contributing to the local economy," she added.
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