LRD Account Manager, Emily Gledhill, was successful in her examination and has achieved her IPA Commercial Certificate. The qualification is designed by the Institute of Practitioners in Advertising to educate future advertising industry leaders in agency finance, planning, contracts and the importance of delivering great creative work to clients.
‘In any industry it is vital to understand how to be commercial, budget appropriately and have the tools to drive a business forward,’ says LRD MD Tom Robertshaw.
In the current economic climate the advertising industry is very competitive so it is vital for LRD to have a talented team that are given the best possible training. With the support of the IPA we encourage all of our team to self-improve and ultimately deliver a better service to clients. Emily has worked extremely hard and we congratulate her for her achievements to date.’