Moira Sermon joins SPF with 30 years of experience in financial services, having enjoyed a career in leading private banks.
With an in-depth knowledge of the financial services market and wealth management and lending, SPF Managing Director Pierre Blampied said Moira would be a valuable addition to the team.
‘Moira has established an excellent network of key business partners within Guernsey and in London, and she has the breadth of knowledge necessary to assist even the most complex situations,’ he said.
‘She’s an excellent fit to join us and we look forward to working with her to further build on our excellent reputation in the market.’
The political turmoil in 2016 has prepared the ground for an interesting year in financial services. But when it comes to global markets, Moira said it would be wise to expect the unexpected.
‘I have been in wealth management for 20 years and what I particularly enjoy is that no one day is the same,’ she said.
‘I’m excited about working for an independent firm of financial advisers and being able to recommend the most appropriate Investment Managers based on our clients personal circumstances. I look forward to complementing the current team and bringing some additional expertise.’