It says that since the launch last Monday it has received a handful of calls to its dedicated mis- selling helpline and members of the public have also been in contact with intelligence relating to potentially new cases of mis-selling in the Island, which the Enforcement Team is currently investigating.

(Pictured: as part of the campaign. the JFSC have branded a police van)

John Harris, JFSC Director General commented:

“This campaign was designed to raise awareness and to start a debate locally about what we regard as a growing concern. It’s the first time that we, the JFSC, have done such a campaign and so far we have been really pleased with how the Jersey public is reacting to it, particularly on social media. We appreciate that not everyone will agree with the initiative but, as I have said on a number of occasions since we launched the campaign, creating debate and raising awareness are our objectives, and if we can stop just one local investor from losing their life savings as a result of this publicity then it has been worth doing.”

To deliver the campaign, JFSC has partnered with the Personal Finance Society (PFS), the professional body for the UK financial planning profession.