Liberation Group has the bottle to win national awards

Tuesday 29 July 2014

It’s not just Jersey that loves Liberation Ale – the Liberation Group has scooped another load of awards for its beer.

At the British Bottlers’ Institute 2014 Awards last week the company picked up a Gold Medal for its Liberation IPA, and received Diplomas for bottled Liberation Ale and packaging design for its family of bottled beers: Liberation Ale, IPA and Herm Gold.

Liberation Group chief executive Mark Crowther said that the award was even more impressive because they have only been bottling their IPA for a few months.

He said: “This is really great news, particularly when you consider we have not been bottling our IPA for more than a few months and it was facing competition from some of the biggest brands in our industry. To gain peer recognition so quickly bears testimony to the care, attention to detail and ingenuity of our brewery team and we are all very proud of this result.”

According to the Liberation Group, Liberation IPA is a 4.8% Abv traditional India Pale Ale that’s a rich, golden bitter, mashed with Maris Otter and Crystal malts.

The body that gave out the awards is the British Bottlers’ Institute - a not-for-profit organisation that was founded in 1953 and is the leading forum for producers of bottled and canned drinks.

The BBI drinks competition is held annually in July and has two events: one for ales, lagers and ciders; and the other for waters and soft drinks. The competition is open to any drinks producers, agents and importers from around the world, and the Liberation Group will pick up the award in October at a gala dinner at the Vinters Hall in London.