The posters feature three men and a woman combined with images of "predatory" animals, which include text detailing a variety of scenarios, including one of marital rape. It is hoped that the campaign will help eradicate some of the misconceptions surrounding what constitutes rape, sexual assault and consent.

"There’s now a great deal of research out there that shows that rape does exits in jury trials and that it influences jury decision making," Acting Superintendent Alison Fossey explained.

Pictured: The posters forming part of the "You will get caught" campaign.

The campaign was launched just a few days ahead of the introduction of the updated Sexual Offences (Jersey) Law. It updates and clarifies the definition of a number of sexual offences including 'upskirting' – the practice of taking unauthorised photographs under a person’s skirt – and female genital mutilation. 

It is aimed to provide greater protection for victims of any gender while clarifying the law on consent, particularly for cases involving alcohol or drugs. The new law states consent cannot be given if a person is asleep, unconscious or incapable of consenting due to being drunk or under the influence of drugs. Those accused of rape will therefore have to show that they took steps to ensure consent was freely given.

The updated law is also clear that consent can be taken back at any time before or during the sexual act. This is the focus of the second part of the campaign, which features the ‘hook-up’ concept, based on dating apps such as Tinder where users swipe right if they like someone and left if they don’t.

Pictured: The campaign was launched by the police earlier this week to challenge myths around rape.

Ms Fossey said: "We’re starting to experience rape being reported as a result of online dating. We wanted to get across the message that just because you swiped right to say yes you want to meet somebody doesn’t mean that you have to have sex with that individual and that you can say not at any point, you can change your mind."

Figures released in July showed that of the 18 trials held in 2017, fewer than a third resulted in a guilty verdict. 13 defendants were acquitted in total – many following rape allegations. Released in the Law Officers’ Department Annual Report 2017, the figures followed a trend of low rape conviction rates in Jersey, particularly after trials. 

Tackling rape, however, remains a priority for the police. Ms Fossey said: "We are acutely aware that sexual crime is underreported but we remain committed to working with partners, especially support and advocacy services, such as the SARC (Sexual Assault Referral Centre) at Dewberry House, JAAR (Jersey Action Against Rape) and the Jersey Women’s Refuge, to encourage victims of sexual crime to report.”

Pictured: The different videos have been shared on social media.

Laura Osmand, co-ordinator of the Sexual Assault Referral Centre at Dewberry House, welcomed the new law: “I am proud that our government has taken action in implementing the new legislation. These types of crime have a devastating impact on all aspects of a victim’s life, and laws must be in place to ensure protection and access to justice.

"I hope that this new legislation will be a major step forward in challenging the attitudes and behaviours in our society that underpin sexual violence. The law sends out a powerful message that sexual offending is unacceptable and perpetrators will be held to account. Dewberry House is committed to supporting victims by ensuring their voice will always be heard.”

Home Affairs Minister Constable Len Norman said that the updated law "puts victims first", adding that it will "go a long way to give victims of sexual assault the help and support they need.”