HSBC appoints new Head of Marketing for the CI and Isle of Man

Thursday 21 September 2017

HSBC has appointed Kara Lisik as Country Head of Marketing for the Channel Islands and Isle of Man.

Based in Jersey, Ms Lisik's new role will involve implementing brand strategy for the Bank’s retail, commercial, expat, wealth management and private banking divisions, across a range of channels and media.

She has more than 17 years’ experience in marketing, and more than eleven with HSBC. Prior to taking up her new position, Ms Lisik was Head of Customer Experience & Customer Relations for HSBC in Vancouver, Canada, where she was responsible for rolling out a major initiative aimed at improving business performance by taking on new customers and bolstering relationships with existing customers. 

Commenting on her new role, Ms Lisik said: “Right across our divisions in the Channel Islands and Isle of Man, HSBC has ambitious growth plans, so it’s exciting to come in and be able to play a part in that journey. In line with that, I am looking forward to developing the Bank’s marketing and communications strategy in all three jurisdictions to ensure that HSBC’s brand values continue to show through in everything it does.”