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The makers of a rum which has a Jersey-foraged seaweed as an ingredient is seeking crowdfunding to capitalise on growing demand for the spirit.
Launched in 2019, Tidal Rum is produced by Islanders Ben Clyde-Smith and Harry Coulthard. It is a golden rum that is infused with pepper dulse seaweed found at low tides off Jersey.
The drink, which is on sale locally at The Atlantic Hotel, Samphire, Co-op and Sandpiper stores, LoveWine and on Condor Ferries, is now open for pre-registration on the Seedrs crowdfunding platform.
The founders’ company, Shorts Boy Distillery, has launched The Tidal Rum as an investment product on the online platform with the aim of raising capital to invest in sales and marketing.
Pictured: The Tidal Rum founders Ben Clyde-Smith and Harry Coulthard.
"The capital investment will be focused on sales and marketing. We have seen great success online through our own ecommerce store over the last year, but also in high end locations, farm shops and venues around the country. Being selected to appear on the shelves of Daylesford, Cowdray and Holkham Estate affirms our position as an elevated rum experience," explained Mr Coulthard.
"Our trade samplings and boots on the ground have also won us listings in prestigious venues such as Annabel's, The London Shell Co, Stanley's Chelsea, Maison François, the Anglian Inns Group and many more.
"With an injection of capital we believe we can continue to spread the Tidal word and really own the premium rum space."
Pictured: Local forager Kazz Padidar looks for pepper dulse seaweed, which will be infused into The Tidal Rum.
Since its launch, The Tidal Rum has been praised for its quality.
Drinks International said: “Jersey-based island producer Tidal Rum is seeking to innovate while showing respect to the base rum. It has no sugar and no added flavours. It’s about as far away from a spiced rum as it’s possible to get.”
Meanwhile, Old Victorian Olly Smith, who is drinks’ journalist for The Daily Mail and a television wine expert, described it as having an "amazing flavour."
The UK rum market has reportedly grown by 13% in the last 12 months.
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