Specialist marketing and BD appointments boost Elian’s commercial capabilities

Monday 18 January 2016

Elian has strengthened its recently launched commercial team with two senior appointments.

Lisa Mclauchlan has been appointed business development and marketing director, and Mari Hietala-David has been appointed to oversee marketing and business development for private equity and real estate funds.

Both positions are in Elian’s commercial team, which is responsible for the continual development of new products, and driving business growth and market share, whilst maintaining high levels of client service across the globe.

As part of the newly created role, Mrs Mclauchlan will oversee all marketing and business development activity across Elian’s service lines and 16 jurisdictions. She will be responsible for cementing relationships with clients and intermediaries in major markets, forging cross-functional relationships with established clients and the launch and promotion of new product lines.

Mrs Mclauchlan, who has more than 20 years’ experience in marketing communications, business development and operations, has joined Elian from Sure, where she was head of commercial operations across the Channel Islands and Isle of Man. Prior to this she held senior roles within the telco’s Caribbean offices. She holds an MBA from City University Business School and is a member of both the Chartered Institute of Marketing and Institute of Directors.

"Elian operates in extremely competitive markets, so I am looking forward to helping the company to further differentiate its offering to build its business in established and new jurisdictions," said Mrs Mclauchlan.

Marketing and business development specialist Mrs Hietala-David has worked in the financial services industry for more than 15 years. She joined Elian from State Street, where she looked after marketing for the firms private equity and real estate business in Europe. Mrs Hietala-David, who holds a Masters in International Relations and Chartered Institute of Marketing postgraduate diploma, oversees the marketing and business development activity for Elian’s private equity and real estate services.

"Elian is a young, innovative and client focused company, so it’s an exciting time to join an organisation with such huge growth potential," said Mrs Hietala-David.

Welcoming them to their new roles, chief commercial officer Philip Norman said: "Lisa and Mari’s appointments significantly bolster the commercial team and will help us to grow the company, whilst ensuring that client service remains an uncompromised aspect of our delivery.

"Lisa has extensive experience in marketing communications and her commercial skills will be instrumental in continuing our strong growth trajectory and building the Elian brand in new markets. Elian Fund Services will benefit from Mari’s specialist experience in private equity and real estate."