Wedigital teams up with Jersey Post to help export businesses

Tuesday 01 November 2022

Wedigital recently teamed up with Jersey Post to help ensure an island farmer's potato export business can continue to grow.

Richardson’s Jersey Royals are traditionally hand-picked and gently packed in the field and sealed in small paper bags within minutes of being lifted from the ground; but the introduction of new international customs requirements to ship them off island were stunting the company’s growth.

Since April 2022, all companies exporting products have been required to provide Electronic Advance Data (EAD), which is essentially advance information to the destination country about their shipment. 

Richardson’s Royals have become a popular gift to send through the post, but the new customs requirements made the process too time consuming to be profitable for one of Jersey’s oldest farming families, until Wedigital came up with the answer.

The Wedigital team, working closely with Jersey Post, developed a tailor-made digital solution which enabled the Richardson’s website to integrate with Jersey Post’s shipping platform. This completely automated the administration process and provided the ability to generate all the necessary documentation and shipping labels, whilst complying with the new customs requirements.

Richardson’s can now directly connect their sales channels, so that the whole process can now be fully integrated, removing almost all necessity for human intervention. 

This time-saving system is now available for roll out across other island businesses to help ease the administrative burden of anyone exporting goods off-island.

Annare Dougherty, Key Accounts Executive for Logistics at Jersey Post, said: “Wedigital were pioneering in creating a fully automated workflow where such expertise is hard to come by on the island. They worked diligently with our team to deliver a solution we know has delighted our customer.” 

Colm Farrington, Wedigital MD, added: “We’re delighted with this system which really does take the stress out of sending goods off island. We look forward to seeing how it will help other local businesses do the same.”