C5 Alliance Expands CRM Team to Meet Needs of Local Businesses

C5 Alliance has invested in training three team members in Microsoft Dynamics CRM to meet the Jersey business community’s growing need for expertise in utilising technology to develop business and strategy.

Developer Anna Philpot, Senior Consultant Damien Frost and Junior Consultant Colin Lubout earned their certification following a 5-day intensive Firebrand Dynamics CRM Developer 2015 course in the UK. To earn the accreditation, the team developed a deep understanding of Microsoft Dynamics CRM 2015, learning to use the platform to manage and analyse data to improve customer experiences and engagement, which can impact the overall productivity, efficiency and growth of a business. 

These accreditations are part of C5’s continued programme of investment in staff skills and improvements for clients in 2016, which so far has included staff training to improve Business Continuity services and the refurbishment of its client facilities at Rue des Pres.

David Edge, Director of Bespoke Development at C5 Alliance, commented: “At C5 we know how important it is to look ahead, spot trends and continually invest in the skills of our team members to ensure that we have access to the most up-to-date tech expertise. This year we have seen more and more interest in CRM development and supportive services, and as a direct result we have invested in training to meet the increase in demand. With our expanded team, we are now leading the way for CRM in Jersey and are well equipped to meet the needs of our clients, potential clients and the Island as a whole. This positive investment is not only beneficial for the employees who get to expand their tech skillset, but also for the company, as we will also be able to apply this new knowledge to develop our own future CRM strategies.”

Anna Philpot, commented: “Having recently refocused my career to become a C5 Developer, I’m extremely proud to have earned this accreditation, gaining expertise in an area that is currently in very short supply in Jersey. This also has positive implications for the wider digital sector, as I hope my addition to the new CRM team will show other women and young girls who may be thinking of pursing a digital career that there are fantastic opportunities, encouraging more diversity in the local tech community.”

Find out more about C5 Alliance Business Data services, including CRM: https://www.c5alliance.com/solutions/business-data/