Goodness Gang super heroes are on their way

Cuddly tomatoes, mushrooms, apples and figs will soon be found on the shelves of The Channel Islands Co-operative Society stores as the next Goodness Gang arrives.

Last year, the Society launched the Goodness Gang initiative which aims to educate children about the importance of healthy eating. The first Goodness Gang saw thousands of cuddly toys handed out as demand exceeded expectation. In March, the ‘Grow your own Goodness Gang Garden’ was introduced to give islanders the opportunity to grow their own produce and will be followed by Goodness Gang Superfoodz.

‘As a community retailer and the biggest supporter of Channel Islands produce, we are passionate about healthy eating and encouraging islanders to try new fruit and vegetables, much of which is grown in the islands, and to take a real interest in how it is grown,’ ’ said Mark Cox, Chief Operating Officer for The Channel Islands Co-operative Society.

‘The more we can encourage awareness and discussion around eating more fruit and vegetables, the greater the benefit to islanders’ health. I’m sure that the Goodness Gang Superfoodz will be as popular as the ones last year were.’

There are eight Goodness Gang Superfoodz characters, which each represent a fruit or a vegetable known as a superfood, and each one has a unique super power – Olivia Orange, Billy Blueberry, Thomas Tomato, Penelope Pea, Molly Mushroom, Adam Apple, Peter Pepper and Fiona Fig.

Customers will be given a sticker for every £10 they spend in any Grand Marché, Locale or En Route store excluding fuel, travel, Post Office and cashback and need to collect 20 stickers to choose a character for £1. The characters will also be available to buy instore for £10.

‘We couldn’t believe how popular the characters were last year and are sure that demand will be as high for this year’s Superfoodz characters. I already have a favourite character and hopefully we’ll soon see lots of photos of islanders – young and old – with their new cuddly characters.’

More information about the Goodness Gang Superfoodz including the characters’ super powers and online games to play can be found at www.goodnessgang.com

Goodness Gang Superfoodz stickers can be collected in participating stores from Monday 8^th May until Sunday 16^th July and characters can be collected up until the end of July.