Organisers of the Havre des Pas seaside festival are gearing up for two days of music and activities with "lots for the family to do" – as they seek to distance the event from its historical association with excessive drinking.
Road closures will be in place for the event, which is due to take place this weekend, with security costs rising this year to around £20,000.
The festival has been back under parish management since last year, following a brief period in which it was privately-organised.
It is set to run from noon until 22:00 on the Saturday and noon until 20:00 on the Sunday.
Pictured: The Havre des Pas seaside festival is returning for a second year under parish management.
There will be food and drink stalls and live music, as well as a host of funfair-style activities and attractions suitable for a wide-range of ages.
The event is a staple of Jersey's summer calendar, having previously attracted more than 18,000 people in a single day.
However, St Helier Constable Simon Crowcroft revealed earlier this year that the festival might need to be held less often.
This was partially due to concerns over cost, but also amid claims that it was treated like “a drinking festival”.
At the time, Mr Crowcroft said the parish was trying to make it "more of a community and family event".
Pictured: Islanders enjoying the Havre des Pas seaside festival last year.
Speaking to Express on Tuesday, the parish's Head of Engagement and Town Centre Manager, Connor Burgher, said: "We're confident to continue running it annually and we've taken steps to ensure there is lots for the family to do."
"We hope to see as many islanders there as possible," he said, adding that the event was less "drink-focused" now.
Mr Burgher explained that security for the festival has also been increased, with a bill of just under £20,000, to help ensure it is run "safely and properly".
Tickets, which will be available on the doors, have been advertised as £3 for a single day or £5 for the weekend – while children under ten go free.
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